Keyword research is an extremely important part of SEO. Why? Imagine you are extremely good at everything except keyword research and you end up ranking for words that have zero searches which means zero traffic and sales for you.
You need to be targeting words that people are actively searching for.
You can use the Google Keyword Planner for free keyword research.
There are two main points for a good keyword.
One is high search volume and the other is low competition.
While some do really like going after keywords with competitioin it's better to go after keywords that doesn't have much of it.
Those are the kind of key phrases that will get you targeted traffic.
There are two kinds of keywords.
Normal and Long tail.
Anything more than 4 words are in my opinion considered long tai and these bring very little searches but are extremely targeted and can get you a good amount of sales if you know what you are doing.
If you need someone to do your SEO and consult you about keyword research, then check out the links below.
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